SMART, the country's unrivaled mobile services provider and UFC, the world's largest mixed martial arts organization, have announced a multi-year partnership that will bring the world's fastest growing sport closer to more Filipinos.
As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce exciting consumer promotions and marketing activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco's mobile broadband brand. They even brought to Manila UFC Welterweight Champion, Stephen Thompson.
|Smart Bro and UFC Asia Executives with UFC Champion, Stephen Thompson|
These consumer promotions will give Smart Bro subscribers special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes. Moreover, Smart Bro subscribers will enjoy exclusive access to live viewing parties throughout the year, and chances to get their hands on premium co-branded items.
Smart will also be a provider of UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world's largest library of fight content. This will be made available through Philippines' largest and fastest mobile broadband network.
|UFC Welterweight Champion and Ranked 2nd, Stephen "Wonderboy" Thompson|
|The Wonderboy interviewed by the press. He said he's enjoying his stay in Manila.|
Smart 1st Vice-President for Wireless Consumer Broadband Oscar Reyes said that "beyond providing the country's fastest, widest and most reliable mobile broadband connection, we always goes out of its way to support the many passion points of its subscribers with awesome experiences. We are very delighted to partner with UFC, and can't wait to bring the sport to our subscribers through its unparalleled services and offers."
Given this, Filipinos can take a huge step toward the ultimate UFC experiences by getting a Smart Bro Pocket WiFi now and start enjoying full-packed Big Bytes offers.
UFC Asia's Executive Vice-President and General Manager Kenneth Berger affirms that the Philippines continues to be one of UFC's strongest markets in Asia and a blueprint for its growth in the region. With UFC's massive fan base and huge media interest, combined with the runaway success of its inaugural sold out Manila event, UFC wants to be able to provide as much opportunity as possible for fans to interact with UFC. Hence, UFC's partnership with Smart Bro is definitely a huge step in that direction.
|Kenneth Berger, UFC Asia's Executive Vice-President and General Manager|
SMART's new collaboration with UFC adds to its impressive portfolio of world-class partnerships, further asserting its position as the country's unrivaled telecommunications and mobile provider, delivering Smart Life experience to all subscribers.
To find out more about the upcoming UFC consumer promotions for Smart Bro subscribers, visit www.smart.com.ph/bro, follow Smart on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart).
|A closer look at Stephen Thompson's championship belt.|